The Project Lembrar campaign addresses the denial most victims of Alzheimer's suffer from as the disease progresses. It reads, "Alzheimer’s erases even what you never thought you would forget." It is a harsh reality, but it is a reality none-the-less, one that can benefit from treatment and additional research. That is where the Project Lembrar campaign comes in.
Conceived and executed by Z+ Comunicação, an ad agency based in São Paulo, Brazil, the Project Lembrar campaign revolves around the erased faces of once unforgettable moments and important family members. From the birth of a son to the marriage of a daughter, it is important to preserve these memories. The Project Lembrar campaign was art directed by Danillo Ferrari with photography by Boreal.
Faceless Alzheimer Ads
The Project Lembrar Campaign Focuses on Unforgettable Moments
Trend Themes
1. Personalized Alzheimer's Treatment - Developing individualized treatments and interventions for Alzheimer's patients to improve quality of life and slow disease progression.
2. Virtual Reality Memory Therapy - Utilizing virtual reality technology for memory therapy and stimulation in Alzheimer's patients.
3. AI-powered Alzheimer's Diagnosis - Creating AI-powered diagnostic tools to improve early detection and intervention for Alzheimer's disease.
Industry Implications
1. Healthcare - Developing specialized healthcare services and technology to assist Alzheimer's patients and their families.
2. Advertising - Creating memorable and impactful awareness campaigns for Alzheimer's disease and related issues.
3. Technology - Innovating new technologies and tools to aid in the diagnosis, treatment, and management of Alzheimer's disease.