The Playland campaign is cleverly cartoonish. It relies on iconic imagery that is often accompanied by the feeling of dizziness and being knocked out. In place of yellow circling birds, however, the Playland campaign uses spiraling roller coasters to convey the feeling people will get after exiting the rides at this amusement park.
Conceived and executed by the Rethink ad agency based in both Vancouver and Toronto, Canada, the Playland campaign was art directed by Nicolas Quintal with creative direction by Chris Staples and Ian Grais. The cute and colorful portraits were shot by photographer Hans Sipma while the illustrations were completed by studio artists Tom Pettapiece and Justin Renvoize.
Fun and youthful, the Playland campaign will appeal to both children and adults alike, especially in a nostalgic way for the latter.
Dizzying Roller Coaster Ads
The Playland Campaign is Iconically Cartoonish
Trend Themes
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2. Iconic Imagery in Marketing - Opportunity to disrupt the marketing industry by using recognizable and iconic imagery to create a strong brand identity and evoke emotions in consumers.
3. Youthful Nostalgia in Branding - Opportunity to disrupt the branding industry by tapping into nostalgic elements that resonate with both children and adults, creating a sense of familiarity and positive associations.
Industry Implications
1. Advertising - Disruptive innovation opportunities in the advertising industry include embracing cartoonish aesthetics to create unique and memorable campaigns.
2. Marketing - Disruptive innovation opportunities in the marketing industry lie in leveraging iconic imagery to differentiate brands and forge emotional connections with consumers.
3. Branding - Disruptive innovation opportunities in the branding industry involve leveraging youthful nostalgia to create brand identities that resonate across generations.