The new Audemus Pink Pepper Dry Gin packaging has been unveiled by the brand alongside a revamped recipe that work in tandem to transform the spirit into a premium option that's ready for avid mixologists to try out.
The packaging for the gin is designed to keep the spirit securely stowed inside during transportation before turning into a book that boasts a best of recipes to try with the gin. The packaging is also made with recyclable material that has been sustainable sourced and dyed using vegetable-based inks to ensure it won't have adverse effects on the environment upon discarding.
The Audemus Pink Pepper Dry Gin also has a new recipe that sees the tonka bean and vanilla removed and made with juniper, pink peppercorn, cardamom, honey and two secret ingredients.
Shapeshifting Gin Packaging
The New Audemus Pink Pepper Dry Gin Packaging Turns into a Book
Trend Themes
1. Shapeshifting Packaging - Implementing shapeshifting packaging techniques can create innovative and interactive experiences for consumers.
2. Sustainable Materials - Using recyclable and sustainably sourced materials in packaging can appeal to eco-conscious consumers and promote environmental responsibility.
3. Recipe-integrated Packaging - Integrating recipe suggestions or instructions into product packaging can enhance customer engagement and encourage experimentation with the product.
Industry Implications
1. Alcohol & Spirits - The alcohol and spirits industry can explore shapeshifting packaging to differentiate their products and deliver a unique consumer experience.
2. Packaging & Printing - The packaging and printing industry can embrace sustainable materials and techniques to cater to the rising demand for eco-friendly packaging solutions.
3. Food & Beverage - The food and beverage industry can adopt recipe-integrated packaging to inspire creativity and provide consumers with convenient recipe suggestions.