Pringles is introducing a special edition Pickle Rick flavor based on a hit episode from Rick and Morty. The crisps reference an episode where Rick turns himself into a pickle to avoid family therapy, and boast packaging that depicts the mad scientist as a pickle.
The Pringles Pickle Rick crisps are set to begin appearing in grocery stores early next year, offering a fun way for fans of the show to add to their collection.
The collectible crisp flavor inspired by the award-winning series is helping to kick off a 2020 partnership with Adult Swim and Rick and Morty, and fans can expect to see a 30-second Big Game spot during the second quarter.
Collectible Pickle Crisps
Pringles Created a 'Pickle Rick' Flavor for Rick and Morty Fans
Trend Themes
1. Limited Edition Snack Collaborations - The collaboration between Pringles and Rick and Morty demonstrates the trend of leveraging popular TV shows to create limited edition snack flavors and packaging.
2. Collectible Food Products - The introduction of Pringles Pickle Rick crisps highlights the trend of creating collectible food products that appeal to fans of a particular show or franchise.
3. Brand Partnerships in Entertainment - The partnership between Pringles and Adult Swim for the Rick and Morty collaboration showcases the trend of brands collaborating with entertainment properties to create unique marketing opportunities.
Industry Implications
1. Snack Food Industry - The snack food industry can explore partnerships with popular TV shows to create limited edition flavors and attract new customers.
2. Consumer Goods Industry - Consumer goods companies can capitalize on the trend of collectible food products to drive sales and engage with fans of specific franchises.
3. Advertising and Marketing Industry - The collaboration between Pringles and Adult Swim demonstrates the potential for brands in the advertising and marketing industry to create innovative campaigns by partnering with popular entertainment properties.