The average sun protection product is now going above and beyond providing only broad-spectrum protection against UVA and UVB rays, as seen by new products on the market like the new SUZANOBAGIMD Physical Defense Sunscreens from Obagi. The two new products, offered in broad-spectrum SPF 40 and tinted SPF 50 formulas, boast PA++++ ratings and are useful for shielding the skin from five light sources, including high energy visible light (HEV) or blue light, visible light (VIS), and infrared radiation (IR).
The lightweight, residue-free sunscreens are formulated with titanium dioxide and zinc oxide, plus antioxidants to offer protection against free radicals and oxidative stress. The hypoallergenic and reef safe sunscreens are also appealing for their free-from formulas, which are made without parabens, dyes and synthetic fragrances.
5-Way Protective Sunscreens
The Physical Defense Sunscreens Shield Against UVA, UVB, HEV, VIS & IR
Trend Themes
1. Broad-spectrum Protection - Disruptive innovation opportunity: Develop advanced sunscreens that provide protection against multiple light sources beyond UVA and UVB rays.
2. HEV and Blue Light Shielding - Disruptive innovation opportunity: Create sunscreens specifically designed to shield the skin against high energy visible light (HEV) or blue light.
3. Reef-safe Formulas - Disruptive innovation opportunity: Explore eco-friendly and reef-safe sunscreen formulations that are free from harmful chemicals yet still offer effective sun protection.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Develop novel sun protection products with enhanced broad-spectrum capabilities, incorporating innovative ingredients.
2. Cosmetics - Disruptive innovation opportunity: Create tinted sunscreens with high SPF ratings that effectively shield the skin from a wider range of light sources.
3. Natural & Organic - Disruptive innovation opportunity: Produce reef-safe sunscreens using natural and organic ingredients, appealing to environmentally conscious consumers.