Fashion imprint Percival introduces its latest collection that is designed for the Fall/Winter 2022 season. The UK-based menswear imprint delivers a calm aesthetic this time around. It invites layering through the silhouettes and features items including jackets, buttoned shirts, knitwear, flannels, pants, and much more.
The fabrics include premium lambswool along with cotton as well. Some of the most notable items in the seasonal collection include the Melton Trench Coat, the Boucle Pea coat with a single-breast design, the Blanket Workshirt, and the Raglan Knit sweater. The color palette is reflective of the fall season, with hues of rust, dandelion, navy blue, olive green, crepe, and much more. Most of the designs have a solid color with some patterning.
Fall-Centric Cozy Apparel
Percival Presents its FW22 Capsule of Muted Fashion Looks
Trend Themes
1. Fall-fashion Diversification - As more brands shift towards fall-centric designs, future opportunities for disruptive innovation lie in producing an even greater diversity of cozy apparel.
2. Sustainable Fall Collections - Innovative sustainable fall footwear or accessories will likely become a game-changer for eco-conscious consumers looking to make a bold fashion statement.
3. Virtual Try-ons for Fall Apparel - The use of virtual try-ons for fall apparel collections provides unique opportunities for online retailers to personalize a customer's shopping experience and dramatically reduce the likelihood of returns.
Industry Implications
1. Fashion & Apparel Industry - The fashion and apparel industry should focus on developing an extensive range of fall-centric designs, materials, and patterns to meet the demand for fall fashion.
2. Sustainable Fashion Industry - The sustainable fashion industry should focus on producing eco-friendly and ethical fall collections that cater to the growing demand for sustainable and ethical fashion practices.
3. E-commerce Industry - E-commerce companies should consider investing in virtual try-ons for fall apparel collections to provide customers with a seamless shopping experience while reducing the likelihood of returns and enhancing customer satisfaction.