The senses of scent and taste are nearly impossible to communicate through conventional means of product presentation, but in considering Paulig Coffee packaging the expression of fragrance is in full bloom.
An image of coffee beans might incite a more relevant reference to the contents of this elegant canister, but the aesthetic decision to use flowers instead speaks more eloquently of this idea of aroma and embellishes it with visual beauty.
Lily-pads and water lilies are visited by dragonflies, birds and frogs to paint an exquisite picture of a lush pond environment. The observer's imagination is encouraged to experience the sensory stimuli evoked by such a lively scene, instilling feelings of freshness and freedom that come with being out of doors. Paulig Coffee packaging by Pietari Posti markets a beverage as well as a lighthearted perspective on life.
Embellished Botanical Branding
Paulig Coffee Packaging Expresses an Elaborate Aroma
Trend Themes
1. Embellished Packaging - The use of visually stunning designs on product packaging to enhance the consumer experience.
2. Sensory Branding - Creating packaging that engages the senses of smell and sight to evoke emotions and enhance the perception of a product.
3. Nature-inspired Packaging - Using natural elements like flowers and animals in product packaging to create a connection with nature and evoke a sense of freshness.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate embellished packaging to create a memorable and engaging experience for customers.
2. Branding and Marketing - Branding and marketing agencies can explore sensory branding techniques to enhance the perceived value and emotional connection of products.
3. Design and Packaging - Design and packaging companies can specialize in creating nature-inspired packaging that stands out on the shelves and attracts consumers.