The Panasonic Nanoe Automotive Air Conditioning ad campaign reverses a common sighting when out on a drive on a nice summer day. Instead of sticking their heads out of the car, three different dogs are captured sticking their heads inside the car for a bit of fresh air. It appropriately reads, "Enjoy fresher air,' to hammer home the fact that it is just as good as what's found outside the car.
Conceived and executed by Saatchi & Saatchi, an ad agency based in Sydney, Australia, the Panasonic Nanoe Automotive Air Conditioning ad campaign is art directed by Nils Eberhardt with creative direction by Damon Stapleton. The surreal images were photographed by Andreas Bommert and Freeway Reps with retouching by Cream Studios.
Opposite Canine Experiences
Panasonic Nanoe Automotive Air Conditioning Campaign is Cleverly Cute
Trend Themes
1. Pet-friendly Automotive Features - The trend towards pet-friendly design in automobiles creates opportunities for disruptive innovation in niche products and marketing.
2. Air Quality Awareness - The campaign's emphasis on air quality highlights the potential for technology and services that improve in-car air quality for passenger health and comfort.
3. Humorous Animal Advertising - The use of surreal and humorous animal imagery in advertising can be a disruptive way to draw attention to products and create memorable campaigns.
Industry Implications
1. Automotive - The automotive industry can use the trend towards pet-friendly design and the emphasis on air quality as opportunities to innovate and differentiate products.
2. Consumer Electronics - The air conditioning technology used in the campaign highlights the potential for disruptive innovation in consumer electronics that improve air quality in vehicles.
3. Advertising - The humorous and surreal approach to animal imagery in the campaign illustrates the opportunity for disruptive innovation in advertising that uses unexpected and quirky visual elements.