Look closely at the inner part of Max Amato's Origin Gin packaging and you might notice something interesting. First of all, the black sleeve takes a much more exciting structure than the plain white box that surrounds it, but look deeper than mere formal variety. It is best if you observe the creased core from above.
What you will notice is that the paper slip fans out and folds in to make the shape of a square with an extra set of pointed corners. When the opening is tightly pleated, the contours of the puckered flaps begin to reference the detailed outline of the liquor brand's emblem. The bright orange color applied to the inside of Origin Gin packaging further associates it with the orange logo on the front of the bottle.
Logo-Copying Cartons
Origin Gin Packaging Turns an Emblem into the Box's Opening
Trend Themes
1. Interactive Packaging - Packaging that is designed to engage consumers in a unique way, such as using the packaging as a part of the brand experience or incorporating interactive elements, like folding and unfolding the packaging.
2. Innovative Branding - Innovative branding that goes beyond the design on the bottle or box and extends to incorporating the packaging as part of the brand identity and experience.
3. Eco-friendly Packaging - New packaging designs that reduce waste and environmental impact, such as using sustainable materials, innovative folding techniques, or no packaging at all.
Industry Implications
1. Alcohol and Beverage Industry - Innovative packaging and branding opportunities that can set a brand apart from the competition and create a unique drinking experience.
2. Packaging Industry - New and creative packaging design opportunities that can improve sustainability and reduce environmental impact while also providing a unique and engaging experience for consumers.
3. Marketing and Advertising Industry - Opportunities to think outside the box with branding and marketing campaigns that leverage innovative and interactive packaging designs to create a memorable and shareable experience for consumers.