The Clearspring Organic Japanese Hojicha Powder is a new addition to the Japanese-inspired drinks category that builds on the momentum driving the popularity of matcha. The powder is made from organically grown green tea leaves that have been gently roasted in Japan and milled down into a fine powder, which gives it a mellow, nutty flavor profile. The powder is also lower in caffeine than traditional matcha for a softer energizing effect, while also featuring subtle caramel and cocoa notes with a toastier finish.
The Clearspring Organic Japanese Hojicha Powder is headed to the UK market in July where shoppers can pick it up for £8.99 per pouch. The product can be used for creating cafe-quality drinks from home, while also being great for smoothies, desserts, baking and more.
Roasted Green Tea Powders
Clearspring Organic Japanese Hojicha Powder Has a Gently Roasted Profile
Trend Themes
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Low-caffeine Tea Rituals — Lower-stimulant formats are expanding premium beverage occasions for consumers seeking gentler energy, evening-friendly routines, and alternatives to coffee or traditional matcha.
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Cafe-quality Home Drinks — Powdered specialty ingredients are making barista-style preparation more accessible at home, creating room for premium mixes, tools, and recipe-led retail experiences.
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Roasted Flavor Innovation — Nutty, caramel, and cocoa notes in roasted tea powders are broadening flavor expectations across wellness beverages, desserts, and functional pantry staples.
Industry Implications
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Specialty Tea — Japanese-inspired tea formats are diversifying beyond matcha, giving brands space to differentiate through roast level, origin, caffeine profile, and preparation versatility.
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Functional Beverages — The combination of organic positioning, moderate energy, and sensory complexity aligns with demand for drinks that balance wellness cues with indulgent taste.
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Home Baking — Fine tea powders with distinctive roasted profiles are creating new ingredient opportunities in cakes, cookies, smoothies, and desserts that blend culinary creativity with premium provenance.