The pre-Spring 2018 Opening Ceremony campaign was recently revealed, and it's full of imagery that aims to show how family dynamics have diversified for the better.
The portfolio that the muses model throughout the stylized editorial is called 'Paris,' and it's full of bright colorways, vintage-inspired patterns, and statement cuts that help wearers to exude a sense of confidence. Throughout the images, the models pose intimately in a dark empty room, allowing the colorful ensembles and their unique positions to be highlighted even more closely. In addition, the room resembles a dance studio, functioning as a symbolic setting that considers the different connections partners can have.
Although the collection hasn't been officially released, it's available for pre-order online.
Relationship-Celebrating Editorials
This Opening Ceremony Campaign Features Diverse Relationships
Trend Themes
1. Diverse Family Dynamics - Disruptive innovation opportunity: Develop inclusive marketing campaigns that reflect the changing dynamics of modern families.
2. Confident Fashion - Disruptive innovation opportunity: Create clothing lines that empower wearers to exude confidence through bold colorways, vintage-inspired patterns, and statement cuts.
3. Symbolic Settings - Disruptive innovation opportunity: Design unique settings in marketing materials that evoke emotions and showcase the connections between individuals.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate diversity and inclusivity in fashion campaigns to cater to a wider range of consumers.
2. Marketing - Disruptive innovation opportunity: Develop inclusive marketing strategies that reflect the changing social dynamics and promote self-confidence.
3. Interior Design - Disruptive innovation opportunity: Combine symbolism and aesthetics in interior design to create evocative spaces that resonate with consumers.