The COVID-19 pandemic has had a drastic impact on bars and restaurants, and to help local businesses stay open, Bud Light recently launched the 'Open for Takeout' campaign, which includes a platform and media visibility. The focus of the campaign is to help consumers locate bars and restaurants across the country that are "open for takeout" while respecting the need for physical distancing. The initiative hopes to support both business owners and employees during these challenging and uncertain times.
In addition, parent company of Bud Light, Anheuser Busch, announced it will redirect its funding from sports and entertainment partnerships in order to provide resources and support to both national and local response to COVID-19 with the American Red Cross.
Local Restaurant Support Platforms
Bud Light Launched 'Open for Takeout' to Help Local Restaurants
Trend Themes
1. Local Restaurant Support - The trend of supporting local restaurants during COVID-19 through various initiatives and campaigns helps sustain the industry and build stronger communities.
2. Digital Takeout Platforms - The trend of creating digital platforms for ordering and payment of takeout food provides a contactless and convenient alternative to traditional ordering methods.
3. Virtual Happy Hour - The trend of hosting virtual happy hours and promoting it through social media helps create unique experiences for consumers and supports local bars and breweries.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of supporting local restaurants by creating partnerships and offering delivery and takeout services.
2. Digital Platforms - The digital platforms industry can capitalize on the trend of creating online ordering and payment systems for takeout food by creating more innovative and affordable solutions.
3. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of promoting virtual happy hours and digital takeout platforms by helping businesses create captivating content for social media platforms.