Opal Nera recently refreshed its brand with new packaging to better reflect the uniqueness of its sambuca-based dark liqueur. The new design retains the brand's iconic bottle but appeals to the modern consumer with a design that communicates the fact that the product turns purple on contact with ice. Based on the idea of a "dark secret," the design also includes a code beneath the logo that can be deciphered with letters and numbers.
The product itself is made with 10 ingredients, including elderberries, and the refreshed design has the potential to capture the interests of those who are looking for unique products to share on social media, especially within the category of liqueurs and aperitifs.
Color-Changing Elderberry Liqueurs
Opal Nera's Packaging Design Highlights the Dark Spirit's Color
Trend Themes
1. Color-changing Spirits - Opportunities for brands to create unique experiences by incorporating color-changing properties in spirits and beverages.
2. Interactive Packaging Design - The rise of interactive packaging design for alcoholic beverages has the potential to enhance consumer engagement and boost brand loyalty.
3. Social Media-friendly Products - Brands can tap into the trend of social media-friendly products by creating innovative and visually appealing products, which can be easily shared on social platforms.
Industry Implications
1. Alcoholic Beverages - Incorporating new and innovative packaging designs and unique ingredients can help brands stand out in the competitive alcoholic beverage industry.
2. Food and Beverage Packaging - Creating interactive packaging design for food and beverage products can lead to increased consumer engagement and provide opportunities for unique marketing campaigns.
3. Social Media Marketing - Brands can leverage the trend of social media-friendly products to enhance their online presence, increase brand awareness and engage with their target audience.