Tati Ferrucio introduced the Onda clog, a sculptural shoe concept developed with Vizcom, featuring continuous ribbed surfaces and carved cutouts that read like layered stone. The design treats the clog as a single carved object, with sole ribbing that flows into the upper and sculpted voids that function like natural erosion.
Ferrucio used Vizcom, an AI-assisted design platform, to iterate sketches into a field of resolved forms, guiding each round of generation rather than outsourcing authorship. The concept includes three earth-toned colorways—grey-blue, sand beige and sage green—each photographed in terrain that reinforces the geological inspiration.
As a concept, Onda highlights how AI-assisted workflows can expand formal ambition in everyday footwear by producing accumulated, nature-driven forms. If produced, the clog’s drainage cutouts and lightweight sculpting would suit outdoor wearers while signaling a trend toward materially expressive, tool-assisted design.
Geological Clog Design Studies
Tati Ferrucio’s Onda Clog Demonstrates Vizcom Collaboration
Trend Themes
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AI-assisted Formal Exploration — AI-guided iteration enables generation of complex, resolved forms that expand designers' formal vocabulary and challenge conventional production constraints.
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Sculptural Single-form Footwear — The conception of footwear as a continuous carved object points to new manufacturing approaches that merge upper and sole into monolithic, materially expressive pieces.
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Nature-driven Material Expression — Geological textures, erosion-like cutouts and earth-toned palettes create opportunities for materials and finishing techniques that mimic natural processes while delivering functional performance.
Industry Implications
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Footwear Manufacturing — Integrating AI-driven design outputs with molding, additive and lightweight materials could disrupt traditional componentized assembly models in shoemaking.
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Outdoor Apparel and Gear — Products incorporating sculpted drainage, erosion-inspired venting and terrain-referenced aesthetics suggest new performance-design hybrids tailored to outdoor enthusiasts.
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Industrial Design Software — Platforms that allow iterative human-guided generation of complex forms indicate a shift toward design tools that embed creative authorship while automating technical resolution.