Sneakers are often associated with their casual design but have quickly become a staple for many urban professionals, so this new version of the On Cloudmonster is intended to strike a balance for wearers.
The bold, all-black version of the sneaker maintains an almost formal appearance that hides its relaxed form in plain sight with the use of tonal black accents. The sneakers are thus suited for being worn during workouts, but will truly shine as an option for wearers to incorporate into their daily wardrobe when heading into the office or running errands.
The On Cloudmonster boasts the largest Cloud elements -- the brands signature design feature -- and also feature the ultra-powerful Speedboard. This will help with faster starts than ever.
Darkly Demure Performance Sneakers
The On Cloudmonster Sneakers Come in a New All-Black Option
Trend Themes
1. Dark Performance Sneakers - Creating highly functional and athletic performance sneakers in dark colorways for professionals who require both comfort and style during work and play
2. The Rise of Athleisure - The athleisure trend is growing and blurring the lines between performance wear and everyday fashion, creating opportunities for functional and fashionable sneaker designs
3. Sneaker Hybridization - Incorporating formal and functional features into a single sneaker design that can be worn from the gym to the office, creating a new hybrid category for footwear
Industry Implications
1. Athletic Footwear - Innovating designs that prioritize comfort, performace, style and function to appeal to the growing number of professionals who incorporate athletic wear into their daily wardrobes
2. Fashion Retail - Creating a new category of hybrid sneakers that can cater to the specific needs of urban professionals who want to incorporate athleticism into their daily wardrobes with stylish and functional footwear
3. Fitness & Training - Introducing footwear designs that cater to both functional and performance needs of athletes and urban professionals to optimize performance during workouts and daily activities