Japanese retail brand atmos designs a minimal co-branded mesh face mask entitled the 'On Running' mask. As the namesake suggests, it is designed to be breathable and lightweight and protect wearers throughout the day. Following the pandemic, face masks became a necessity.
The On Running mask is made from lightweight polyester mesh materials and designed to be predominantly black for a minimal and versatile look. At the front are white details for tonal contrast in the form of branding details and waved perforations to maximize overall breathability. There is also an internal lining at the mouth that cuts down the spread of any air particles. The mask is fully washable and can be reused, although it is not made for runners specifically but can be worn whilst exercising.
Breathable Lightweight Face Masks
atmos Launches the On Running Mask fom Mesh Materials
Trend Themes
1. Breathable Face Masks - Opportunity for creating face masks that prioritize breathability and comfort without compromising on protection.
2. Lightweight Face Masks - Potential for producing face masks using lightweight materials that offer a comfortable and unobtrusive wearing experience.
3. Co-branded Face Masks - Disruptive opportunity to collaborate with brands to create stylish and functional face masks that align with consumer preferences and fashion trends.
Industry Implications
1. Fashion - Fashion industry can explore the creation of trendy and fashionable face masks that appeal to the style-conscious consumer.
2. Sports and Fitness - Opportunity for sports and fitness brands to develop lightweight and breathable face masks that cater to active individuals.
3. Retail - Retail industry can tap into the growing demand for face masks by offering a variety of breathable and stylish options to consumers.