The latest Nordstrom Instagram campaign takes fashion marketing to new heights. Launched in celebration of the luxury department store's 2015 Anniversary Sale, this art installation graces the rooftop of Seattle's flagship location.
Featured in a promotional video, the oversized social media post was built using a series of props including printed fabrics and novelty clothing hangers. The result was not only shared on the retailer's Instagram account but was also captured mid-construction with an iPhone device that was strapped to a drone.
The recorded footage was also streamed live via Periscope, immersing Nordstrom fans into an unforgettable social media campaign. This Nordstrom Instagram campaign is branded with the #NSALE hashtag and illustrates the luxury retailer's understanding of a millennial demographic.
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
Trend Themes
1. Rooftop Advertising Stunts - Luxury retailers and fashion brands can explore creating large scale social media installations that integrate with drones and live streaming for a memorable social media campaign.
2. Periscope Marketing - Incorporating livestreaming platforms like Periscope can offer an immersive interactive experience for customers and create a viral marketing effect for brands.
3. Instagram Contests - Fashion retailers and luxury brands can engage in Instagram contests with the use of hashtags and creative installations to increase brand visibility and engagement.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage creative marketing campaigns to increase brand visibility and engage with millennial customers.
2. Luxury Retail - Luxury retailers can implement innovative marketing techniques, such as using drones and live streaming to capture the attention of modern customers.
3. Digital Advertising - The use of social media platforms and livestreaming technology can disrupt the traditional practices of digital advertising and provide brands with unique opportunities to interact with their target audience.