Classic pairings like gin and tonic or gum and cola can now be enjoyed as non-alcoholic canned cocktails from Greenbar Distillery. The non-alcoholic ready-to-drink products are available in varieties like Earl Grey Bitters+Soda, UnGin+Tonic and UnRum+Cola, each of which starts out as a spirit that's stripped of any alcohol during or after the distillation process.
The conveniently packaged cans share a simple way to enjoy all the flavors of popular cocktails without the alcohol content. According to the company, the flavors of "bitters, dry gin and blackstrap rum" are prominent.
As more people explore low- and no-alcohol concoctions, people are looking for an easy way to enjoy their favorite mixed drinks in a way that needs no mixing at all.
Non-Alcoholic Canned Cocktails
Greenbar Distillery's Cocktails are Stripped of Alcohol
Trend Themes
1. Non-alcoholic Beverages - The trend of non-alcoholic canned cocktails offers an opportunity to explore the growing market of non-alcoholic beverages and create new flavor combinations.
2. Convenient Packaging - The demand for convenient packaging increases with busy lifestyles, creating opportunities to innovate with packaging design and material.
3. Low-abv Cocktails - As more consumers seek low-alcohol drinks, there is an opportunity to create new recipes and adjust traditional cocktail recipes to fit the trend.
Industry Implications
1. Beverage - The non-alcoholic canned cocktail trend can disrupt the beverage industry by offering new and innovative product categories that cater to non-drinkers and health-conscious consumers alike.
2. Packaging - The trend in convenient packaging offers disruptive innovation opportunities for companies to create new packaging solutions that reduce waste and improve functionality.
3. Hospitality - The low-ABV cocktail trend can disrupt the hospitality industry by helping bars and restaurants provide more options for health-conscious customers or those who want to enjoy a drink without the full effects of alcohol.