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Play Your Way to Donations Through the Nog Pong Machine

The Saatchi & Saatchi LA agency is giving back to good causes this year by making donations through a machine called Nog Pong. The three lucky charitable organizations include the Amanda Foundation, Free Arts for Abused Children and New Directions.

Collaborating with Deep Local, Saatchi & Saatchi re-engineered a ping pong machine, replacing everything with home-made wiring and micro-controllers. Check out the Nog Pong video to see it in action.

Implications - These are the kinds of products and movements that companies around the world dream of creating. Through a deft combination of design skill, passion, and a thirst for charity, Saatchi & Saatchi has proven itself to be a company interested in elevating struggling communities.

Trend Themes

  1. Interactive Charity — Opportunity to create interactive experiences that promote charitable donations.
  2. Creative Fundraising — Opportunity to devise innovative ways to raise funds for charitable organizations.
  3. Technology for Good — Opportunity to leverage technology to make a positive impact on society.

Industry Implications

  1. Advertising — Disruptive innovation opportunity: Develop advertising campaigns that integrate charitable giving.
  2. Event Planning — Disruptive innovation opportunity: Create unique and engaging experiences that encourage charitable donations.
  3. Technology — Disruptive innovation opportunity: Design tech solutions that simplify and streamline the process of making charitable donations.

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