Using Facebook as a launchpad to give customers a personalized brand experience is on the rise, and the Nissan 'FlashForward' promotion is another initiative adding to this growing list of creative social marketing campaigns.
Launched by Nissan Australia, the Nissan 'FlashForward' campaign features an app that requires Facebook fans to answer basic questions about themselves and their preferences, after which the app determines which Nissan car model best fits the person's interests and personality. Then, the app creates a video that provides a glimpse into the person's future, essentially highlighting all the ways the person's life will change when he or she has a new Nissan to drive, using, of course, information from the participant's Facebook Timeline.
The campaign was created by Reactive, and it also offers users a chance to win the Nissan car that was recommended for them by the app.
Customized Clairvoyant Car Campaigns
Nissan 'FlashForward' Promo Offers a Glimpse Into the Future
Trend Themes
1. Personalized Social Media Marketing - The rise of personalized brand experiences using social media platforms like Facebook presents opportunities for businesses to better connect with customers.
2. Predictive Analytics in Advertising - The use of data and predictive analytics to determine customer preferences and provide personalized recommendations through marketing campaigns like Nissan's 'FlashForward' presents disruptive innovation opportunities for the advertising industry.
3. Interactive Video Campaigns - The use of interactive video campaigns like Nissan's 'FlashForward' that provide a personalized brand experience presents opportunities for businesses to create engaging and informative content for customers.
Industry Implications
1. Automotive Industry - The use of personalized marketing campaigns like Nissan's 'FlashForward' can be leveraged by the automotive industry to help potential customers visualize themselves driving different models and increase conversions.
2. Advertising Industry - The use of predictive analytics to deliver personalized and interactive marketing campaigns like Nissan's 'FlashForward' presents disruptive innovation opportunities for the advertising industry.
3. Social Media Industry - The rise of personalized social media marketing campaigns like Nissan's 'FlashForward' presents opportunities for the social media industry to further develop platforms and tools that enable businesses to better connect with their customers.