This shocking set of images was shot by Nils Vilnis as a part of an Amnesty International fashion show in Latvia called 'Stop Violence Against Women.' Models were styled by Anita Altmane and made up by Vita Radzina to shed light on the shocking domestic violence issues seen worldwide.
You can see other domestic violence awareness features from TrendHunter.com's archives below.
Implications - When it comes to marketing causes, advertising agencies have to take on the task of breaking through clutter. Shock advertising has become popular to deliver important messages as they remain in the viewer's mind. Causes such as domestic violence and animal abuse benefit from "shockvertising" as the message is strongly delivered and strikes an emotional chord with the audience.
Awareness Shocktography
Nils Vilnis' Domestic Violence Set for Amnesty International
Trend Themes
1. Shockvertising - Disruptive innovation opportunity: By using shocking and provocative advertising, businesses can create strong emotional connections with their audience and effectively deliver important messages.
2. Awareness Marketing - Disruptive innovation opportunity: Businesses can capitalize on the power of marketing causes through awareness campaigns that shed light on important issues and resonate with consumers.
3. Emotional Impact - Disruptive innovation opportunity: Creating emotional impact through powerful visuals can help businesses grab the attention of their target audience and make a lasting impression.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertising agencies can explore the use of shock advertising to break through clutter, deliver important messages, and create memorable campaigns.
2. Non-profit - Disruptive innovation opportunity: Non-profit organizations can harness the power of awareness marketing to raise funds, spread awareness about their cause, and drive social change.
3. Fashion - Disruptive innovation opportunity: Fashion industry can use their platform and influence to address societal issues and contribute to awareness campaigns, driving positive change and promoting inclusivity.