To raise awareness for domestic violence, the new Women's Aid campaign features photoshopped pictures of UK celebs. The celebrities have been altered to appear as though they have been beaten, shocking you to realize the importance of domestic violence as an issue. The campaign was created by Grey London.
Implications - This is not the first time Women's Aid has taken the shockvertising approach to their PSA prints. The national domestic violence awareness campaign may cause some to look away, but it definitely communicates the point in a way that demands instant attention. With cause campaigns such as these, there is no time to tip toe around the issue, as the call to action is much more urgent.
Celebs Photoshopped For Domestic Violence
More Stats +/-
Camouflaged Foldable Outdoor Tables
Metallic Sparkle Lipsticks
All-White Cave-Like Houses
Elegant Holographic Sneaker Releases
Scaled-Down Beer Cans
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
New Women's Aid Campaign
- By: Jeremy GutscheFeb 13, 2007 Updated: Apr 13 2011