To deter consumers from making unhealthy snack choices right before heading to bed, 'NightFood' was created to sate the dreaded "CraveMonster."
NightFood snack bars come in flavors like 'Cookies & Dreams' and 'Midnight Chocolate Crunch,' both of which suggest alternatives to unhealthy go-to evening snacks like ice cream, cookies and chocolate. The bite-sized snack bars are designed as a flavorful way to ensure that people are getting the calories they need to make it through the night.
While snacks are often associated with mid-day refueling, there are a few food and drink manufacturers that have specifically created late-night cereals, snacks and drinks in order to support a consumer's decision to adopt healthier diet and sleep habits.
Late-Night Snack Bars
'NightFood' Snack Bars are Formulated to Curb Evening Cravings
Trend Themes
1. Late-night Snacking Alternatives - Creating snack products that offer healthier alternatives to traditional late-night snacks.
2. Nighttime Craving Management - Developing products specifically formulated to curb evening cravings and promote healthier eating habits.
3. Functional Sleep-enhancing Snacks - Designing snack bars that not only provide nutrition but also help improve sleep quality.
Industry Implications
1. Food and Beverage Manufacturing - Opportunity for food and beverage manufacturers to create specialized products for late-night snacking.
2. Health and Wellness - Innovations in the health and wellness industry to address late-night cravings and promote better sleep.
3. Sleep Aid Products - Market potential for creating sleep-enhancing snack products as an alternative to traditional sleep aids.