OSOM is a brand that offers Ayurvedic spiced New Zealand spring water, with formulas that are free from added sugar and artificial sweeteners to promote healthy, functional hydration.
Despite including spices from the Ayurveda natural healing system, OSOM's beverages have been intentionally branded to give off a clean and modern look that avoids traditional Indian and Ayurvedic motifs. Another unique distinction made by the brand is the fact that it opted to name its products based on emotional needs rather than flavor. While a flavorful combination of fennel, cumin, ginger, holy basil and turmeric make up Restore, consumers first and foremost have the ability to identify with the drink's functional properties, or choose between other options like Calming and Detox.
Functional Sugar-Free Beverages
OSOM Enriches New Zealand Spring Water with Ayurvedic Spices
Trend Themes
1. Functional Sugar-free Beverages - OSOM combines Ayurvedic spices with sugar-free and artificial sweetener-free formulas for functional hydration.
2. Clean and Modern Branding - OSOM avoids traditional Indian and Ayurvedic motifs to give its beverages a clean and modern look.
3. Emotion-based Product Naming - OSOM names its products based on emotional needs rather than flavor, allowing consumers to connect with the functional properties of the drinks.
Industry Implications
1. Beverage Industry - The beverage industry can explore the opportunity of incorporating Ayurvedic spices and sugar-free formulas to create functional and healthier drink options.
2. Health and Wellness Industry - The health and wellness industry can tap into the trend of functional sugar-free beverages enriched with Ayurvedic spices for offering holistic and natural hydration solutions.
3. Marketing and Branding Industry - The marketing and branding industry can learn from OSOM's clean and modern branding approach and the use of emotion-based product naming to create unique and relatable brand identities.