Snapchat added a number of new lenses with augmented reality in order to promote social distancing practices among users on the platform. The new lenses were created in a collaboration with the World Health Organization, in order to convey safety information to the masses.
One of the new AR lenses is named 'My Social Distance,' and it has an AR circle on the ground that visualizes the appropriate amount of space that people should maintain when out of their house. Another one of the lenses presents users with multimedia content that encourages people to wash their hands, and also to not touch their face.
Overall it is clear that the Snapchat platform is attempting to keep users informed.
AR Social Distancing Lenses
Snapchat Created New COVID-19 Lenses in Collaboration with the WHO
Trend Themes
1. AR Social Distancing Lenses - Snapchat's AR lenses promoting social distancing practices have the potential to disrupt the way people interact and maintain safe distances in public spaces.
2. Collaborative Safety Communication - The collaboration between Snapchat and WHO highlights the trend of utilizing augmented reality to deliver important safety information and guidelines during crises.
3. Innovative Health Education - Snapchat's lenses that encourage handwashing and avoiding face touching indicate a trend of using technology to educate and raise awareness about proper health practices.
Industry Implications
1. Social Media - The integration of AR lenses on social media platforms presents opportunities for businesses to engage with users and promote their products or services in a unique and interactive way.
2. Public Health - The collaboration between Snapchat and WHO showcases the potential for using technology to disseminate public health information and promote behavior changes on a large scale.
3. Augmented Reality - Snapchat's AR lenses demonstrate the potential for disruptive innovation in the field of augmented reality, particularly in terms of creating immersive experiences that can influence user behavior.