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Android Auto Now Highlights Google Assistant Features

Google is currently rolling out its new Android auto platform, which highlights Google Assistant. The updated in-car platform will allow more instances for drivers to communicate with Google Assistant. Other new Assistant features include the ability to tap and receive calendar or weather information. Google also highlights its changes to Android Auto to a Google Assistant driving mode. Other in-car Assistant features include voice-activated calling, messaging or reading notifications.

The new Android Auto platform will also include enhanced navigation. The navigation bar is now located on the lower portion of the screen and allows users to access other apps while helping users access entertainment apps like Spotify. Android Auto also has a new app launcher which will let users access more apps quicker -- with commonly accessed apps being placed on the top row.
Trend Themes
1. Enhanced In-car Communication - The integration of Google Assistant into the Android Auto platform allows for improved communication features, such as voice-activated calling and messaging, providing opportunities for businesses to develop innovative voice-controlled applications.
2. Improved In-car Navigation - The updated navigation features in the new Android Auto platform, including an enhanced navigation bar and app launcher, create opportunities for businesses to develop innovative location-based services and entertainment apps for drivers.
3. Streamlined In-car Experience - The changes to Android Auto, such as the Google Assistant driving mode and quick access to commonly used apps, present opportunities for businesses to develop disruptive and user-friendly in-car experiences, such as personalized entertainment recommendations or voice-controlled productivity tools.
Industry Implications
1. Automotive - The integration of Google Assistant into the Android Auto platform creates opportunities for automotive companies to enhance in-car communication and navigation systems, as well as develop voice-controlled features for entertainment and productivity apps.
2. Technology - The updated Android Auto platform and enhanced Google Assistant functionalities open up opportunities for technology companies to develop innovative voice-controlled applications, location-based services, and entertainment apps for drivers.
3. Entertainment - The new Android Auto platform, with its improved navigation features and quick access to entertainment apps like Spotify, enables entertainment companies to provide customized and seamless in-car entertainment experiences for drivers.

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