Milk Bar is declaring that July is now National Birthday Do-Over Month and the dessert company is giving people across the country the chance to redo their 2020 birthday. With American Express and Party City, Milk Bar is delivering plenty of surprises throughout National Birthday Do-Over Month to those who are nominated.
There's also the Birthday Do-Over Tour and it will be bringing two-day pop-ups to various cities so that people can experience outdoor parties full of signature treats and exclusive merch. Also for the occasion, Milk Bar is introducing all-new treats like the Milk Bar Ice Cream Sammie featuring Birthday Cake Ice Cream Pints and the Belated Birthday Pint.
With lockdowns lifted and restrictions eased, people are looking forward to being able to gather again in person and make up for lost time, especially when it comes to marking milestone occasions.
Pandemic Birthday Tours
Milk Bar is Introducing National Birthday Do-Over Month and a Tour
Trend Themes
1. Pandemic Birthday Celebrations - Milk Bar's National Birthday Do-Over Month and Tour offer opportunities for companies in the events and entertainment industry to provide outdoor and socially-distanced celebration options.
2. Buy Online, Pick Up In-store - To increase convenience and safety, Milk Bar's partnership with Party City and American Express can inspire a trend of in-store pickups for party necessities.
3. New Birthday Offerings - As seen with Milk Bar's Milk Bar Ice Cream Sammie and Belated Birthday Pint, there is potential for companies in the food and beverage industry to create unique, limited-edition products for special occasions like birthdays.
Industry Implications
1. Food and Beverage - Milk Bar's introduction of new birthday treats and national celebration initiative encourages other companies in the food and beverage industry to create products and experiences for special occasions.
2. Events and Entertainment - Milk Bar's Birthday Do-Over Tour and National Birthday Do-Over Month offer opportunities for companies in the events and entertainment industry to provide outdoor and socially-distanced celebration options.
3. Retail - Milk Bar's partnership with American Express and Party City may inspire other retail businesses to collaborate on product offerings and in-store pickups for party necessities.