Chiang Mai-based architecture studio Sher Maker creates a new factory showroom made from Chamchuri wood in collaboration with local furniture factory Moonler. The duo highlights the fine craftsmanship of its local community and the showroom itself is located in the city. The longhouse showroom honors the traditional region and its materials and design to highlight the depth of its products and methods.
The space is made with inspiration from traditional Thai longhouses and artfully blended with the visual theme of a pavilion. In addition to this, Sher Maker ensures that the space remains sympathetic to the natural environment that surrounds the building. The structure is narrow and long and has a gabled roof on top that connects to the entrance court.
Wood Factory Showrooms
Sher Maker Designs a Chamchuri Showroom in Chiang Mai for Moonler
Trend Themes
1. Sustainable Showrooms - Designing showrooms that prioritize sustainability and eco-friendliness is a disruptive innovation opportunity for furniture and home decor industries.
2. Local Craftsmanship - Increasingly highlighting regional craftsmanship in showrooms is a disruptive innovation opportunity for the interior design and architecture industries.
3. Traditional Design Elements - Marrying traditional and contemporary design elements in furniture showrooms is a disruptive innovation opportunity for the furniture and interior design industries.
Industry Implications
1. Furniture Manufacturing - Collaborating with local furniture factories to highlight regional materials and craftsmanship in showrooms is a disruptive innovation opportunity for the furniture and home decor manufacturing industries.
2. Architecture and Design - Creating sustainable showrooms with traditional design elements is a disruptive innovation opportunity for architects and designers in the home decor and furniture industries.
3. Home Decor and Interior Design - Emphasizing regional materials and craftsmanship in furniture and decor showrooms is a disruptive innovation opportunity for the home decor and interior design industries.