The ‘Yeah, That Kind of Rich’ ad campaign for the New York lottery is an epitomization of a wealthy lifestyle by using money typography to script clever slogans.
In a sly attempt to help the public wrap their heads around how the lottery money could change their lives, the campaign released posters with slogans like "Banks ask you for a bailout," or "You shop, the market rises." Using dollar bills to create thick stacks of money, the letters in these one-liners were created using a super rich font. It is estimated that around $1,000 to $1,500 dollars worth of money was used to create each ad.
These comical posters can be seen on buses, shelters and in subway stations in New York.
Stacked Money Typography
The ‘Yeah, That Kind of Rich’ Ad Campaign Embodies a Lucrativ
Trend Themes
1. Money Typography - Disruptive innovation opportunity: Explore the use of typography created from physical currency to create visually impactful advertising campaigns.
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3. Wealthy Lifestyle - Disruptive innovation opportunity: Create marketing materials that embody and promote the aspirational lifestyle associated with wealth and luxury.
Industry Implications
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3. Lottery - Disruptive innovation opportunity: Reimagine lottery marketing strategies by using creative and engaging approaches that connect with audiences on a deeper emotional level, showing them the potential lifestyle changes they could experience by winning.