As we enter marathon season, New Balance and Run the Borough work in collaboration to launch the MiUK 991 sneaker model. The London-based running club was founded back in 2019 and welcomes runners of all levels of experience. Joining the sportswear label now, it takes on the MiUK 991 silhouette.
It is inspired by the dark concrete roads and the cloudy skies of London. The upper is made from a blend of suede, nubuck, mesh, and textured leather materials. All of these sit on top of the ABZORB cushioning system to provide comfort and support. To enhance visibility when running in the dark, there are details that are applied using 3M materials for reflective visual elements.
London Marathon-Themed Footwear
Run the Borough Crafts the MiUK 991 with New balance
Trend Themes
1. Marathon-inspired Sneakers - Collaborations between running clubs and athletic footwear brands to produce custom marathon-themed sneakers.
2. Materials Innovation for Athletic Footwear - Using a blend of suede, nubuck, mesh, and textured leather materials to design unique and comfortable athletic footwear.
3. Reflective Visual Elements in Athletic Footwear - Incorporating reflective materials into athletic footwear designs to enhance visibility and safety during night runs.
Industry Implications
1. Athletic Footwear Manufacturing - Creating innovative and aesthetically pleasing shoe designs in collaboration with running clubs or for upcoming marathons.
2. Outdoor Athletics - Providing safety elements such as reflective designs on athletic shoes for night-time running and other outdoor activities.
3. Sporting Clubs and Events - Creating themed sneakers in collaboration with sporting clubs or for upcoming events to provide unique and stylish merchandise for participants and fans alike.