This series of minimalist NFL posters by the Art of Sport offers a refreshing rebrand for some of the league's most recognizable team logos. The Art of Sport has created a variety of minimal sports-themed poster series, spearheaded by passionate soccer fans and designers John Paul Stallard of SOLV and Rob Duncan of Mucho San Francisco and New York.
The series of minimalist NFL posters denotes the strength of certain teams' branding given the success of the posters in communicating which city they represent through the use of very basic imagery.
The New Orleans Saints are likened to a set of purple, green and yellow Mardi Gras beads, while the San Francisco 49ers are represented by "7x7" against a maroon background. Other teams featured in the series include the New York Jets and Giants, the Green Bay Packers and the Pittsburgh Steelers.
Simplistic Sports Logos
These Stunning Minimalist NFL Posters are Sporty and Chic
Trend Themes
1. Minimalist Sports Logos - The success of these posters opens up opportunities for more minimalist redesigns of famous sports logos.
2. Sports Branding Through Basic Imagery - Brands can consider repositioning themselves through the use of minimalistic imagery, reflecting a sleek and modern identity.
3. Passionate Fan Designers - Enthusiastic fans and designers can create sports-themed poster series and lend a fresh take to branding for sports organizations.
Industry Implications
1. Sports and Athletics - Organizations can redesign their branding to reflect a new, minimal aesthetic for fans and customers.
2. Marketing and Advertising - Minimalistic branding can be a new trend in advertising, shifting towards a sleeker and more modern identity.
3. Design and Art - Minimalistic design trends can move beyond sports branding and be applied to various industries, e.g. technology products.