Mike L Perry was given a name and a product, and came up with an entire identity for a fictional wine titled Speakeasy. The result is enticing and clever, as his branding evokes a strong sense of nostalgia for the early 1900s.
Perry came up with the idea to attach two faces to the brand: a couple of cops that don't abide completely by the law. This attachment automatically gives the Speakeasy design an edge and association with a time when alcohol was scarce, and also in high demand. The illustrations are also done in a nostalgic manner, with dark shading and black bars across the eyes to keep their identity unknown.
Hopefully the wine tastes as good as the great branding done by Perry.
Prohibition-Themed Branding
Mike L Perry Creates Identity for Speakeasy Wine
Trend Themes
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Nostalgia-driven Branding — Leverage nostalgia to create branding that evokes a strong emotional connection with consumers.
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Storytelling Through Design — Create a compelling brand identity by weaving a narrative into the design elements.
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Character-driven Marketing — Developing characters as brand ambassadors adds depth and intrigue to the overall brand experience.
Industry Implications
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Wine Industry — Opportunity to differentiate wines through unique branding strategies and storytelling.
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Beverage Packaging — Incorporate nostalgia and character-driven designs in beverage packaging to differentiate products.
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Marketing and Advertising — Explore new ways of using storytelling and character development to create engaging marketing campaigns.