Mike L Perry was given a name and a product, and came up with an entire identity for a fictional wine titled Speakeasy. The result is enticing and clever, as his branding evokes a strong sense of nostalgia for the early 1900s.
Perry came up with the idea to attach two faces to the brand: a couple of cops that don't abide completely by the law. This attachment automatically gives the Speakeasy design an edge and association with a time when alcohol was scarce, and also in high demand. The illustrations are also done in a nostalgic manner, with dark shading and black bars across the eyes to keep their identity unknown.
Hopefully the wine tastes as good as the great branding done by Perry.
Prohibition-Themed Branding
Mike L Perry Creates Identity for Speakeasy Wine
Trend Themes
1. Nostalgia-driven Branding - Leverage nostalgia to create branding that evokes a strong emotional connection with consumers.
2. Storytelling Through Design - Create a compelling brand identity by weaving a narrative into the design elements.
3. Character-driven Marketing - Developing characters as brand ambassadors adds depth and intrigue to the overall brand experience.
Industry Implications
1. Wine Industry - Opportunity to differentiate wines through unique branding strategies and storytelling.
2. Beverage Packaging - Incorporate nostalgia and character-driven designs in beverage packaging to differentiate products.
3. Marketing and Advertising - Explore new ways of using storytelling and character development to create engaging marketing campaigns.