The Michelberger Hotel is a budget-friendly hip hotel in Berlin founded by Tom Michelberger. This 119-room hotel is located next to the Oberbaum Bridge and the river Spree. Five different room categories offer a range of different layouts. Loft bed areas above the bathrooms and super-high ceilings give a sense of vertical drama and airiness.
The Michelberger Hotel opened last September and was redesigned by the
Internationally renowned Werner Aisslinger.
Implications - With the economic recession looming in the backs of many consumer's minds, individuals are reluctant to spend cash but still want the benefits. Companies should consider how they can provide cheaper products that offer the sensation of luxury without the high costs. This will put these businesses ahead of leading competitors.
Swanky Budget Lodging
Michelberger Hotel in Berlin is a Cash-Crunched Traveler's Dream
Trend Themes
1. Budget-friendly Luxury - Opportunity for businesses to provide cheaper products that offer the sensation of luxury without the high costs.
2. Hip Hotel Concepts - Opportunity for businesses to create unique and trendy hotel concepts.
3. Redesigned Budget Hotels - Opportunity for businesses to redesign budget hotels to provide a sense of luxury without high costs.
Industry Implications
1. Hospitality - Opportunity for the hospitality industry to create budget-friendly luxury hotels.
2. Interiors and Design - Opportunity for the interiors and design industry to create unique and trendy hotel concepts.
3. Real Estate - Opportunity for the real estate industry to redesign budget hotels to provide a sense of luxury without high costs.