The Messi Legacy collection is the latest collaboration between Stanley 1913 and Lionel Messi. The Messi Legacy collection includes seven drinkware products: the Quencher ProTour Flip Straw Tumbler, IceFlow Flip Straw 2.0 Tumbler, The Everyday Tumbler, The Ideal Mate Bottle, Classic Mate Mug, IceFlow Flip Straw Jug, and IceFlow Aerolight Flip Straw 2.0 Bottle. The collection uses gold-colored finishes, metallic foil details, and semi-gloss surfaces inspired by sporting achievement. Messi’s "Start early, stay late" motto appears across the range as a recurring design element.
The release follows previous Stanley and Messi collaborations including GOAT Pink, Striker Blue, and GOAT Black. Stanley 1913 Senior Designer Juan Navarro developed the collection around themes associated with Messi’s career and personal philosophy. To mark the launch, Stanley introduced The Gold Standard Sweepstakes, which offers participants the chance to win a 14k gold-plated Classic Mate Mug. The promotion runs through June 23 and accompanies the wider release of the limited-edition collection.
Gold Drinkware Collection
The Messi Legacy Collection Adds Gold Finishes to Seven Stanley Designs
Trend Themes
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Metallic-finish Premiumization — A surge in gold and metallic finishes on everyday drinkware that signals elevated status and collectible appeal for routine consumer goods.
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Athlete-led Lifestyle Collaborations — High-profile sports figures being positioned as lifestyle curators, blending athletic legacy with consumer product aesthetics and messaging.
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Limited-edition Drop Culture — Timed, scarce releases and sweepstakes that create urgency and secondary-market interest around branded household items.
Industry Implications
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Consumer-packaged Goods — Mass-market drinkware and thermos manufacturers experiencing a shift toward premium, design-forward SKUs that command higher price points.
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Sports Merchandise and Licensing — Team and athlete licensing businesses expanding into lifestyle categories where brand affinity translates into collectible product lines.
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Promotional Products and Corporate Gifting — Luxury-branded promotional services capitalizing on limited-run, high-value items like gold-plated pieces for experiential marketing and VIP incentives.