The child in this Mercedes-Benz commercial takes quite a journey just so he can take a ride in the Police Department’s Mercedes Benz.
The commercial opens with a child getting out of his bed and getting himself dressed late at night. He creeps down the stairs and out the front door as he looks back at his parents sleeping on the couch in front of the TV. Throughout the entire commercial, it’s unclear where he’s going or what he’s doing.
His journey continues as he gets on the bus. He gets odd stares from strangers on the bus wondering what a young boy is doing travelling alone at night. Unfazed, he arrives at the police station and tells the officer on duty "I’m lost."
The Mercedes Benz commercial ends with the officer agreeing to bring him home but telling him it’s the last time. The young boy leans back in the backseat of the Mercedes Benz and enjoys the ride.
Cop-Tricking Car Commercials
A Mischievous Young Boy Seeks a Ride in this Mercedes-Benz Commercial
Trend Themes
1. Child Protagonist in Commercials - Brands can capitalize on the trend of featuring young characters in commercials to create memorable and relatable narratives.
2. Storytelling Through Commercial Continuity - Opportunities exist for brands to engage viewers through commercials that tell an ongoing narrative, leaving the audience intrigued and invested.
3. Emotional Appeal in Advertising - Utilizing emotional storytelling in advertising can create a strong connection between consumers and brands, leading to increased brand loyalty and engagement.
Industry Implications
1. Automotive - The automotive industry can leverage disrupitive innovation by incorporating captivating narratives in car commercials that resonate with consumers on an emotional level.
2. Entertainment/television - The entertainment and television industries can explore the use of recurring characters and storylines in commercials to enhance viewers' engagement and promote their programs.
3. Marketing/advertising - In the marketing and advertising industry, creative agencies can harness the power of emotional storytelling techniques to develop impactful campaigns that leave a lasting impression on consumers.