Prime Roots just released plant-based holiday bundles for families, couples and singles that will help people enjoy totally meatless Thanksgiving meals. At the center of the Prime Roots Turkey Special is a "juicy plant-based turkey log," which can be enjoyed alongside comforting favorites like plant-based bacon roasted brussels sprouts, garlic mashed potatoes, umami gravy and other must-haves like cranberry sauce. Available for individuals and groups up to four people, the bundles are now available to pre-order for Christmas.
Prime Roots uses koji, an umami-flavored Japanese fungus, as the base for all of its alternative meats and the plant-based turkey also features rice, pea protein and pear fiber.
Thanks to an ever-increasing number of seasonal products, it's becoming easier for vegetarians, vegans and flexitarians to enjoy completely meatless versions of their favorite traditional meals.
Meatless Thanksgiving Bundles
Prime Roots Created Meatless Meals for Seasonal Enjoyment
Trend Themes
1. Plant-based Holiday Bundles - Disruptive innovation opportunity: Brands can create more plant-based meal bundles for various holidays and special occasions.
2. Alternative Meat Options - Disruptive innovation opportunity: Companies can explore alternative ingredients and methods to create meatless alternatives for traditional dishes.
3. Seasonal Plant-based Products - Disruptive innovation opportunity: Brands can develop a wider range of seasonal plant-based products to cater to the growing vegetarian, vegan, and flexitarian market.
Industry Implications
1. Food & Beverage - Disruptive innovation opportunity: The food and beverage industry can tap into the increasing demand for plant-based alternatives and create innovative meatless options.
2. Meal Kit Delivery - Disruptive innovation opportunity: Meal kit delivery services can develop specialized bundles and meal plans that cater to specific dietary preferences, including plant-based options for holidays.
3. Food Technology - Disruptive innovation opportunity: Food technology companies can explore novel ingredients and production methods to create more realistic and delicious plant-based meat alternatives for traditional dishes.