Earlier this year, McDonald's introduced the vegetarian McVeggie in Norway, which can be made vegan-friendly by holding the cheese—now, McDonald's Finland is introducing an alternative to this with its McVegan. The vegan fast food burger is made with a soy patty, an egg-free McFeast sauce and other plant-based toppings. The new McDonald's burger is set to be served for an extremely limited time to gauge interest in the new product.
Alongside the McVegan, McDonald's is now also serving sides of vegan fries that are baked in vegetable oil in separate pots.
With a growing demand for plant-based alternatives, many consumers around the world can now find nut-based milk products at their favorite cafes and several restaurant businesses that have branched off with entirely plant-based menus.
All-Vegan QSR Burgers
In Finland, McDonald's is Introducing the McVegan Burger
Trend Themes
1. Plant-based Fast Food - The trend of offering plant-based fast food options is rising due to growing consumer demand for vegan and vegetarian options.
2. Vegan Alternatives - The trend of introducing vegan alternatives to popular fast food menu items is growing, as seen with McDonald's McVegan burger.
3. Separate Fryers - The trend of using separate fryers to cook vegan food to avoid cross-contamination is gaining traction, as seen with McDonald's separate pots for their vegan fries.
Industry Implications
1. Fast Food Industry - There is a disruptive opportunity for the fast food industry to embrace plant-based and vegan alternatives to satisfy the growing demand for such options.
2. Food and Beverage Industry - There is an opportunity for the food and beverage industry to innovate and introduce more vegan alternatives to traditional meat and dairy-based products.
3. Restaurant Industry - There is a disruptive opportunity for the restaurant industry to cater to the growing demand for plant-based and vegan options by introducing new menus and alternatives.