A step-father and his step-son bond over french fries and hamburgers in this McDonald's England commercial.
This concept feeds the family values angle McDonald's has long pushed to their audiences. McDonald's is presented as a wholesome restaurant that brings people together. The tag line reads "We all have McDonald's in common," which is true if you think about all the people you know who've eaten at the fast food chain in their lifetime.
In this McDonald's England commercial, a boy's mom asks her boyfriend to move in with them and the boy has some trouble adjusting. Several encounters between the boyfriend and the boy end with the boy simply saying "No, you're alright," and walking away. This goes on for a few days until he overhears the boyfriend muttering to himself about going to McDonald's.
Father-Bonding Burger Ads
This McDonald's England Commercial is a Heartwarming Tale
Trend Themes
1. Family Bonding Commercials - Brands can capitalize on the increasing importance of family values in society by showcasing heartwarming stories of family bonding in their advertisements.
2. Fast Food Marketing - Fast food chains can differentiate themselves from competitors by emphasizing the role they play in bringing people together, as seen in this McDonald's England commercial.
3. Step-parent Representation - There is a growing demand among audiences for more positive and realistic portrayals of step-parents, creating an opportunity for brands to feature these relationships in their advertising campaigns.
Industry Implications
1. Fast Food - Fast food chains like McDonald's can use heartwarming family-oriented messaging to differentiate themselves and attract customers in a crowded market.
2. Advertising - Advertising agencies can create campaigns that focus on family values and relationships to appeal to consumers who prioritize these values in their purchasing decisions.
3. Entertainment - TV shows and movies can incorporate more positive representations of step-parents to meet the growing demand among audiences for more diverse and realistic portrayals of family dynamics.