Fast food franchise Mister Donut recently launched a new collection of matcha donuts and drinks in collaboration with Gion Tusjiri, one of the most well-known and respected tea manufacturers in all of Japan.
The matcha-themed range includes a total of six donuts and two drinks, each of which boasts a vibrant green color worked into its form in some way or other. Donuts in the collection include the Adzuki Matcha Whip, Matcha Soy Milk Whip and Shiratama Matcha, which integrate ingredients like red bean paste, chewy mochi-inspired confections and whipped green tea.
To round out the collection, Mister Donut is also unveiling a Matcha au Lait and a Match au Lait Soy Milk Whip to add a refreshing twist to cooling off in the summer months.
Matcha Donut Collections
Mister Donut and Gion Tusjiri Teamed Up for a Line of Matcha Donuts
Trend Themes
1. Matcha-flavored Food and Beverages - Opportunity for food and beverage companies to offer new matcha-flavored products and collaborate with tea manufacturers to explore different flavors and ingredient combinations.
2. Japanese-inspired Fast Food Collections - Opportunity for fast food franchises to partner with famous Japanese brands and incorporate Japanese flavors and ingredients into their menu items.
3. Innovative Donut Varieties - Opportunity for bakeries and dessert shops to experiment with unique and unconventional donut flavors and toppings to attract customers and stand out in a crowded market.
Industry Implications
1. Food and Beverage - Companies can capitalize on the trend toward matcha-flavored food and beverages and incorporate the ingredient into new products or collaborate with tea manufacturers.
2. Fast Food Franchises - Franchises have the opportunity to create unique and innovative menu items through partnerships with famous brands and exploring new flavor combinations.
3. Bakery and Dessert Shops - Opportunity to attract customers and distinguish themselves in a competitive market by offering creative and unconventional donut flavors and toppings.