Marcelo Burlon and Kappa recently dropped a range of tracksuits that make use of a new version of the latter brand's iconic logo, which is featured boldly down the sleeves and legs of sets, as well as on their fronts.
Unlike the original Kappa logo, which features a man and a woman leaning up against one another to represent a mutual support, the readapted version shows the figures in the confines of enlarged pixels, which give the pieces a more boldly retro aesthetic.
Although the branding makes the origin of the new Marcelo Burlon and Kappa collection instantly clear, the use of the borders gives it even more contrast and adds a uniqueness to the tracksuits.
Readapted Logo-Emblazoned Tracksuits
Marcelo Burlon and Kappa Joined to Create an Exclusive Series
Trend Themes
1. Retro-branded Apparel - Disruptive innovation opportunity: Brands can collaborate to create exclusive collections with retro aesthetics and bold logo designs.
2. Pixelated Logo Redesign - Disruptive innovation opportunity: Companies can re-imagine iconic logos by incorporating pixelated designs for a fresh and unique look.
3. Contrasting Borders in Fashion - Disruptive innovation opportunity: Fashion designers can experiment with incorporating contrasting borders to add visual interest and uniqueness to their clothing designs.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Fashion brands can explore collaborations and logo redesigns to create exclusive and eye-catching collections.
2. Streetwear - Disruptive innovation opportunity: Streetwear brands can embrace retro aesthetics and pixelated designs to appeal to fashion-forward consumers seeking unique and nostalgic clothing options.
3. Graphic Design - Disruptive innovation opportunity: Graphic designers can experiment with pixelated and contrasting border elements in logo redesigns to create visually striking and memorable brand identities.