The Marble Arch Hill is currently under construction in central London. Commissioned by Westminster City Council, the hill is a viewpoint disguised by turf and sprawling trees. The goal is to draw people back to Oxford Street as the Coronavirus restrictions lift. The disguised hill will act as an attraction to visitors.
Designed by Dutch studio MVRDV, visitors will climb a staircase built through the inside of the artificial hill from its southern face. Once at the top of the hill, the viewpoint spans central London and down at the Marble Arch designed by architect John Nash. The triumphant arch is the focal point of the view, giving the hill its name. Upon descent, visitors will enter an event space inside the structure.
Disguised Artificial Hills
The Marble Arch Hill is a Disguised Viewpoint in London
Trend Themes
1. Disguised Viewpoints - Disguising viewpoints as natural landscapes presents an opportunity for architectural innovation that incorporates natural elements.
2. Mixed-use Structures - Designing mixed-use structures with natural elements creates an opportunity for unique architectural design that serves multiple purposes.
3. Post-pandemic Recovery - Using innovative designs to attract visitors and draw foot traffic to commercial areas can aid in post-pandemic economic recovery.
Industry Implications
1. Architecture - Innovative architectural designs that incorporate natural elements can enhance urban spaces and public attractions.
2. Tourism - Integrating disguised viewpoints in popular tourist destinations can provide a unique experience for visitors and increase tourism revenue.
3. Retail - Using unique architectural designs to attract foot traffic to commercial areas can boost retail sales and economic recovery post-pandemic.