The newest addition to Trader Joe's Campanology line is a malt drink called Lemon Peal—and as the brand distinguishes, "A peal—not to be confused with a peel—refers to "a loud ringing of a bell." The hard lemonade product is made with a process that infuses an alcoholic base with fresh lemon juice, cane sugar and citric acid for a refreshing, fizzy texture.
The 5.7% ABV Malt Beverage with Lemon Juice sets itself apart as a sophisticated lemonade alternative for adults that prominently features simple summer flavors.
The demand for flavored drinks has inspired the creation of many new malt drinks, especially those with formulas that feature natural sugar sweeteners and boldly flavored, clean fruit ingredients.
Lemon-Infused Malt Drinks
Trader Joe's 'Lemon Peal' Features Fresh Lemon Juice and a Fizzy Texture
Trend Themes
1. Flavored Malt Beverages - Trader Joe's Lemon Peal showcases the rise of natural sugar sweeteners and fruit ingredient-based malt beverages.
2. Clean Ingredients - The popularity of bold, fresh flavors in malt drinks demonstrates the market opportunity for cleaner, simpler ingredients.
3. Sophisticated Alternatives - Trader Joe's Lemon Peal is part of a trend toward adult-friendly, sophisticated alternatives to traditional beverages like lemonade.
Industry Implications
1. Alcoholic Beverages - Trader Joe's Lemon Peal represents a market opportunity for manufacturers of flavored malt beverages.
2. Food and Beverage Retail - The growing popularity of natural sugar sweeteners and clean ingredients in beverages suggests a need for differentiation for food and beverage retailers.
3. Product Development - The trend toward sophisticated and clean beverages presents a unique opportunity for product development in the alcoholic beverage industry.