One of the biggest hurdles for retailers when it comes to beacon technology is having consumers install the appropriate app, but the 'Skybird' mall app takes a different approach.
Implemented at the Baywest Mall in Port Elizabeth, South Africa, the app and beacon technology system consists of 300 Gimbal proximity beacons. From here, shoppers need only the 'Skybird' app to find deals from all the retailers in the shopping center.
The 'Skybird' mall app and the Baywest Mall example shows how a unified approach could be the most lucrative idea for retailers. Being that segmented beacons rely on consumers having multiple apps from multiple retailers installed, it can stand as a big obstacle to overcome. The new approach at the Baywest Mall could signify a distinct shift for future implementations of beacon technology.
Beacon Mall Apps
The 'Skybird' Mall App Connects Retail Beacons Through a Singular App
Trend Themes
1. Unified Beacon Apps - The 'Skybird' mall app demonstrates the opportunity for a unified approach to beacon technology, eliminating the need for consumers to have multiple apps installed.
2. Simplified Beacon Technology - The implementation of the 'Skybird' app at Baywest Mall showcases the potential for streamlining beacon technology systems with a singular app.
3. Obstacle-free Beacon Experience - The success of the 'Skybird' app and beacon technology at Baywest Mall highlights the possibility of creating a seamless shopping experience without the hurdle of consumer app installations.
Industry Implications
1. Retail - The retail industry can benefit from the disruptive innovation opportunity of implementing unified beacon apps, enhancing customer engagement and simplifying the shopping experience.
2. Technology - The technology sector can explore the potential of simplified beacon technology to create more efficient and user-friendly systems for various applications beyond retail.
3. Marketing - The marketing industry has an opportunity to harness the power of obstacle-free beacon experiences to deliver targeted and personalized messages to consumers, increasing conversion rates and customer satisfaction.