M+ in Hong Kong is a museum that is putting on an installation to draw attention to a popular form of display in the area: neon signs. The museum has asked people to send in their photos from signs that they see all around the city, which has amalgamated in approximately 4,000 images that are now on display.
Instead of just coming to the museum to observe these images, M+ in Hong Kong has also asked individuals to use their smartphones to locate where these images were taken in the city. That way it's not just a random neon sign hanging up in a museum, but a part of the urban landscape where people pass through every day.
Neon signs define Hong Kong, so getting rid of them would completely change the feel of the city. Photo Credits: designboom, neonsigns.hk
Nostalgic Neon Sign Installations
M+ in Hong Kong Pays Tribute to This Well-Known Urban Staple
Trend Themes
1. Nostalgic Neon Sign Installations - Opportunity for businesses to incorporate neon signs in their marketing and branding to evoke a sense of nostalgia and urban authenticity.
2. Crowdsourced Urban Art - Potential for museums and galleries to engage the community by encouraging them to contribute to art installations that showcase the city's cultural identity.
3. Location-based Interactive Exhibitions - Disruptive innovation opportunity for museums to create interactive experiences that bridge the gap between art and the urban environment using smartphone technology.
Industry Implications
1. Marketing and Advertising - Businesses in this industry can capitalize on the nostalgic appeal of neon signs in their campaigns and store designs to attract customers.
2. Art and Culture - Museums and galleries can explore the concept of crowdsourcing to create urban art installations that reflect the cultural identity of the city.
3. Technology and Mobile Apps - Opportunity for companies in this industry to develop location-based interactive exhibition platforms that enhance the visitor experience and connect art with the urban environment.