Loop.pH describes itself as a 'London based spatial laboratory.' Although that might not be very self explanatory, Loop.pH's latest installation is the perfect example of what it creates. Dubbed Atmeture, it is a large pavilion-like creation that could easily be likened to a series of oversized suds. In reality, Loop.pH made it out of vitreous, inflatable membranes and a system of air pumps that circulating smoke in order to make it look like it breathes.
Viewers are invited to walk through the Loop.pH's Atmeture in order to fully experience the living artwork. As written on Beautiful Decay, it is essentially "an ephemeral luminous architectural tunnel that draws visitors into an open and animated form woven from lightweight fibres." Loop.pH debuted it at the Fire & Fright Festival in Letchworth, New York.
Interactive Bubbly Installations
Atmeture by Loop.pH Looks as Though It Breathes
Trend Themes
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2. Spatial Architecture - Exploring the possibilities of spatial architecture using inflatable membranes and innovative materials opens up disruptive innovation opportunities for the design and construction industries.
3. Luminous Artwork - Incorporating light and movement into artwork through luminous installations presents disruptive innovation opportunities for the visual arts and exhibition industries.
Industry Implications
1. Entertainment - Integrating interactive installations into live performances and events can revolutionize the entertainment industry.
2. Design and Construction - Adopting inflatable membranes and innovative materials in architectural projects can disrupt the design and construction industries.
3. Visual Arts and Exhibitions - Incorporating light and movement into artwork through luminous installations can transform the visual arts and exhibition industries.