Facebook created new live streaming features, as there is an increase in demand due to the outbreak of COVID-19. The new live streaming features will allow non-Facebook users to see live content on a mobile phone, and this a feature that was previously only available on desktop computers. Mobile phone access for live streams was initially available for Android users, however, according to the company iOS capabilities will be released within a few weeks.
Facebook is also launching a new feature named ‘Public Switch Telephone Network,’ which allows people to listen to content through a conference call. This means non-Facebook users will still be able to access the live-streamed content in some capacity.
Streaming-Friendly Social Media Platforms
Facebook Launches Live Streaming Features Amid COVID-19
Trend Themes
1. Increased Demand for Live Streaming - There is a growing demand for live streaming due to the COVID-19 outbreak, creating opportunities for streaming platforms to innovate and enhance their user experience.
2. Mobile Phone Access to Live Streams - The expansion of live streaming features on mobile phones presents an opportunity for social media platforms to attract and engage a wider audience.
3. Enhanced Accessibility for Non-facebook Users - The introduction of features like 'Public Switch Telephone Network' allows non-Facebook users to access and engage with live-streamed content, opening up new possibilities for reaching a larger user base.
Industry Implications
1. Social Media Platforms - Social media platforms can take advantage of the increased demand for live streaming and develop more user-friendly features to enhance the streaming experience.
2. Mobile Technology - The expansion of live streaming capabilities on mobile phones creates opportunities for mobile technology companies to develop innovative solutions and applications for streaming platforms.
3. Telecommunications - The introduction of features like 'Public Switch Telephone Network' in live streaming platforms presents disruptive innovation opportunities for telecommunications companies to integrate audio streaming technologies into their services.