Sydney-based Like Minded Studio makes the old new again in a slew of retro advertisements. The designs are heavily inspired by turn of the century art nouveau themes and Jazz Age tag lines.
During this era, consumers were ostensibly less savvy than they are now. People were more inclined to believe that because something was printed and published it was truthful. Many modern consumers would say they don't read into things this much.
In a play on contemporary skepticism, Like Minded Studio incorporates ironic statements into their series. For instance, one design reads, "If each of us hires people who are bigger than we are we will become a company of giants." This wry type of wit pervades virtually all of the Like Minded Studio concepts. They demonstrate a keen talent for design and a sharp sense of humor.
Witty Retro-Inspired Typography
Like Minded Studio Goes Old-School with These Ironic Ads
Trend Themes
1. Retro-inspired Typography - Opportunity for businesses to incorporate nostalgic design elements into their branding and advertising campaigns.
2. Ironic Statements - Opportunity for companies to use humor and irony in their marketing materials to engage modern consumers.
3. Art Nouveau Influence - Opportunity for designers to revive and modernize the art nouveau style in their creative work.
Industry Implications
1. Advertising - Opportunity for advertising agencies to offer retro-inspired campaigns that resonate with modern consumers.
2. Graphic Design - Opportunity for graphic designers to explore and experiment with nostalgic typography and art styles.
3. Branding - Opportunity for companies to differentiate themselves by incorporating retro-inspired typography and design into their brand identity.