To add even more interest to the NFL season opener game between the New England Patriots and the Kansas City Chiefs, Bud Light launched a novelty light-up beer glass.
The 'Bud Light Touchdown Glass' boasts an embedded LED light at its base, which begins to glow when a certain team scores. Consumers are either able to purchase glasses for different teams or sync a glass that connects with any team via an app. In terms of how these beer glasses are able to work, the LEDs are activated by an in-stadium radio frequency. Alternatively, a Bud Light Touchdown Glass that is purchased online relies on a mobile app to light up accordingly.
So far, Bud Light has rolled out a range of glasses for six football teams and will expand to other teams with enough interest in the Bud Light Touchdown Glass.
Celebratory Beer Cups
Bud Light's Light-Up Beer Glass Celebrates NFL Team Touchdowns
Trend Themes
1. Light-up Novelty Glasses - There is an opportunity for bars and sports stadiums to offer customers unique and interactive experiences during live sports events with light-up novelty glasses that illuminate during certain moments in the game.
2. Customizable Team Merchandise - There is an opportunity for companies to create customizable merchandise for sports fans that celebrates their favorite teams and enhances game day experiences.
3. Connected App-enabled Products - There is an opportunity for companies to create connected app-enabled products that enhance consumer experiences through interactive features, such as the ability to sync products with events, games or content.
Industry Implications
1. Bar and Nightclub Industry - Bars and nightclubs can capitalize on this trend by offering customers interactive and unique experiences to enhance their night out at the venue while enjoying live sports games.
2. Sports Merchandise Industry - Sports merchandise companies can offer customizable products that celebrate and enhance game day experiences for fans, which can differentiate them in a crowded market.
3. Consumer Electronics Industry - Consumer electronics companies can create app-enabled products that sync with live events, games or content to provide added layers of interactivity, such as light-up glasses that illuminate during certain moments of the game.