This Lexus ad campaign invited over 200 fans to capture pictures of a Lexus car on Instagram, which were stitched together to create a short walk-around of the vehicle. Lexus fans were given specific directions on where to stand and snap pictures from so that the images could seamlessly flow into one another.
The many images were captured on Instagram and hashtagged with 'LexusInstaFilm.' Since there are many filters for users to choose from on Instagram, the final film cycles through many different colors.
The 'Instafilm' campaign is a smart way to makes use of crowdsourcing and get fans engaged. Fans will of course want to share that their photos were used in a Lexus campaign and this kind of excitement is the perfect way to get content to rapidly spread across social media.
Crowdsourced Car-Capturing Videos
This Lexus Ad Campaign Stitched Together People's Instagram Pics
Trend Themes
1. Crowdsourced Advertising - Opportunity for brands to engage with fans and utilize user-generated content in advertising campaigns.
2. Social Media Marketing - Utilizing popular social media platforms like Instagram to create interactive and shareable campaigns.
3. Visual Storytelling - Creating a narrative through the compilation of user-generated images and videos.
Industry Implications
1. Automotive - Opportunity for car companies to leverage user-generated content to showcase their vehicles and engage with their fan base.
2. Marketing and Advertising - Opportunity for marketing firms to develop innovative campaigns that utilize crowdsourcing and social media to reach and engage with consumers.
3. Technology and Social Media - Opportunity to develop new tools and platforms to facilitate the collection and seamless stitching together of user-generated content.