Australian whiskey maker Lark Distillery has annouced the launch of 'The Still,' a premium whiskey bar located in the heart of Tasmania. The new venue, which is set to open its doors in Spring 2022, will feature a collection of over 150 locally made whiskeys.
The company intends for the new whiskey bar to be a thoroughly immersive experience. Visitors will enter the space through a 'Whiskey Hall of Fame,' stopping by a retail and tasting section where they can enjoy premium cocktails curated by Niall Maurici and Campbell Nicol -- two of Hobart's most highly regarded bartenders.
Patrons will also be treated to fragrant aromas made from a local perfumer as they sit and enjoy their drinks on hand-made furniture made by Hobart designer, Scott Van Tuil.
"Whether you are newly curious or extremely passionate about the Tasmanian spirits community, this space will be the perfect jumping off point for your exploration into world-class, local whisky," said the Head of Hospitality at Lark Distillery, Dan Knight.
Highly-Immersive Whiskey Bars
Lark Distillery Has Launched a Luxury Whiskey Experience in Tasmania
Trend Themes
1. Premium Whiskey Bars - Creating a premium immersive whiskey bar experience with locally crafted whiskey collection and curated cocktails can attract whiskey enthusiasts and increase brand loyalty.
2. Multi-sensory Customer Experience - Integrating fragrance and bespoke furniture designs by local designers can create a multi-sensory customer experience, setting the bar apart from competitors and elevating the overall brand reputation.
3. Curated Cocktail Programs - Collaborating with local bartenders to design unique cocktails and signature drinks can increase customer satisfaction and create opportunities for cross-promotion in the local hospitality industry.
Industry Implications
1. Alcohol - Whiskey brands and distilleries can add value to their brand and increase customer loyalty by creating an immersive whiskey bar experience with locally crafted whiskey and curated cocktails.
2. Fragrance - Partnering with local perfumers to create bespoke fragrances and scents for the whiskey bar can create a unique and memorable customer experience while increasing the visibility and reputation of the fragrance industry.
3. Furniture Design - Partnering with local designers to create bespoke furniture pieces for the whiskey bar can attract customers and increase brand visibility, while also creating opportunities for collaboration and cross-promotion within the local furniture and design industry.